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Conference & Seminar

FMM Business Best Practices Seminar on "Search Engine Optimisation (SEO) for Prominent Online Presence"
Join this Seminar to improve the ranking of your corporate website, blog or Linkedin profile in search engines, ultimately leading to higher traffic and customer conversion rate.

Participation fee is claimable from HRDF SBL Scheme.

Date : January 10, 2019
Time : 08:00 AM - 05:00 PM
Venue : Petaling Jaya - Royale Chulan Damansara Hotel
Country : Malaysia
Traffic from search engines is important for websites particularly for online businesses, with the majority of visitors to many websites being referred by search engines. In general, websites that are higher ranked and frequently appear on the search results page will receive more visitors from the search engine's users. These visitors can potentially be converted into customers.

The process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results is known as search engine optimisation (SEO). As internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. (Source: Wikipedia)

Participants of the 17th FMM Business Best Practices Seminar on Search Engine Optimisation (SEO) for Prominent Online Presence will gain the following benefits:
  • Stay competitive with crucial updates on Google’s ever-changing SEO algorithm
  • Learn the right way to do SEO from experts of the field
  • More effective learning approach in comparison to impersonal online training
  • Attain networking opportunities with participants, invited guests and speakers

Speaker: Digital Marketing Consultancy Sdn Bhd

Speaker: SearchGuru Sdn Bhd

Overview of SEO

• The Importance of SEO

• Ranking a Local Business Website
  - Strategies in Ranking a Local Website
  - Understanding Google Map
  - Understanding Positive Review and How to 
    Get Them

• On-Page SEO versus Off-Page SEO

• Google’s Webmaster Guidelines

• Keyword Ranking - Determine the Factors for 
  Choosing the Right Keywords
  - Are the Keywords Able to Rank?
  - How Profitable are the Keywords
  - Grouping the Keywords
  - Using Sokwares to Automate the Process

• How to Track Search Behaviour

• How Data is Collected and Analysed

• SEO Penalties and How They Work

• Website Design
  - Manage Your Appearance in Google Search 
  - Organise Your Site Hierarchy
  - Optimise Your Content
  - Optimise Your Images
  - Make Your Site Mobile-Friendly

• Content Marketing
  - How to Write Content that Google and Public
  - How to Simplify the Process With Software
  - How to Leverage on Websites to See Which
    Content is Trending

• Case Studies
  - Common Mistakes of SEO
  - Learning from Websites With Excellent SEO

For the programme schedule, please download the brochure.

To view the speakers' credentials, please click the links below for their biodata:
Programme is suitable for participants with basic knowledge on SEO up to experts who want to refresh their knowledge.
  • SEO / IT Managers, Executives and Analysts
  • E-Commerce / Digital Marketing Managers and Executives
  • Web Administrators / Digital / Business Intelligence Analysts
Fee per participant (RM)
 Early bird rate *
 Normal rate #
 FMM / GS1 member
 Non-member 800 950
* Early bird rate until December 21, 2018.
  Group discount is not applicable for early birds.

# Normal rate effective from December 22, 2018.
   10% group discount for 3 persons & more from the same company.

- Participation fee is claimable from HRDF SBL Scheme.
- All registrations carry a 50% cancellation liability immediately after a completed registration form or an online registration has been received by FMM. No additional cost for replacement participant.
- Member's rate is applicable to Malaysian government officials.
- All fees are inclusive of course materials, lunch and refreshments.
- Seminar materials are available for sale at half price of full registration fee after January 10, 2019

Contact:   Ms. Lily Hee / Ms. Kwai Kaun
Email: /
Tel:          03-6286 7200
Fax:         03-6274 1266 / 7288

Two methods to register participants

1. Download the registration form. Email or fax the completed form to FMM, or
2. Register online by clicking the button "REGISTER NOW" which is located at the bottom of this event website.
     - Please complete all the steps of the online registration including the "checkout" section.
     - If you did not receive an Event Order email, please register online again or use the registration form in
       method #1.

FMM Business Best Practices Seminar offers opportunities to promote your products or services to approximately 60 - 100 participants from 60 companies.

For more information, please download the exhibition and sponsorship packages.

Royale Chulan Damansara Hotel
2, Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya, Selangor
Tel:          03-7959 9000
Fax:         03-7959 9111

Location map to The Royale Chulan Damansara Hotel, Petaling Jaya

For accommodation at the Royale Chulan Damansara Hotel, please fax or email the completed hotel room booking form to

You may also consider accommodation at the following hotels.  Please liaise with the selected hotel directly:
- Royale Bintang The Curve Hotel
- One World Hotel
- Eastin Hotel
- Hilton Petaling Jaya
- Armada Hotel

  Early Bird (Per Participant) Registration Fee (Per Participant)
No. of ParticipantsMemberNon MemberMemberNon Member
1 RM 650.00 RM 800.00 RM 800.00 RM 950.00
3 RM 650.00 RM 800.00 RM 720.00 RM 855.00
Registration Deadline: January 10, 2019
  • Download Programme / Brochure
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