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FMM
FMM Luncheon Talk for SMEs: Brand Development and IP Protection
Join us in this Luncheon Talk to understand better how brand development and IP protection can assist your business from product development & design to service delivery, marketing, export expansion through licensing or franchising!
Date : November 22, 2018
Time : 12:30 PM - 04:00 PM
Venue : Shah Alam - Accel Graphic System Sdn Bhd (Lot 1310, Jalan Sg Pelubung 32/144, Seksyen 32, 40460 Shah Alam, Selangor)
Country : Malaysia
Over 900,000 business establishments in Malaysia are small and medium enterprises (SMEs), which contribute nearly 36% of the country’s GDP. Most SMEs undervalue the importance of branding, which is one of the most important asset of any business, large or small. Brands create value for a business. Brands such as Coca-Cola, Gucci, Apple, Nike and Pepsi are valued in billion of dollars. Brands tell customers, competitors and suppliers what they can expect from your products and services. Brands differentiate your offering from your competitors.

SMEs must strive to use the power of branding to ensure they achieve a prominent position in the marketplace and protect their brand from infringement and  enforce their rights vigilantly. The more successful and recognised a brand is in the market, the higher the risks of infringement of Intellectual Property (IP).

Join us in this Luncheon Talk to understand better how brand development and IP protection can assist your business from product development & design to service delivery, marketing, export expansion through licensing or franchising!


OBJECTIVES:
  • Learn the best practices of branding products globally
  • Gain insights on why branding matters for business
  • Learn practical ways to protect products from counterfeits
  • Attain networking opportunities with speakers and participants.

WHO SHOULD ATTEND?
  • Chief Executive Officers / Managing Directors
  • General Managers
  • Marketing / Brand / Product / Marketing Communication Managers and Executives
  • Business Development / Sales Managers and Executives

For registration or more information, kindly contact FMM Secretariat, Ms Ida Tan or Ms Jess Chong at 03-62867200 or email ida@fmm.org.my / jess@fmm.org.my.

*Limited to 40 participants on a first-come, first-served basis.

  Registration Fee (Per Participant)
No. of ParticipantsMemberNon Member
1 RM 250.00 RM 350.00
Registration Deadline: November 15, 2018
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